ESTD. IN 1876

Privacy Policy

This privacy policy sets out how Charles Fox Jewellers Ltd uses and protects any information that you give Charles Fox Jewellers Ltd when you use our digital platforms. Charles Fox Jewellers Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our digital platforms, then you can be assured that it will only be used in accordance with this privacy statement. Charles Fox Jewellers Ltd may change this policy from time to time by updating this page.

Please note that our digital platforms may contain links to Charles Fox Jewellers Ltd Affiliates digital platforms which are provided for your convenience. We recommend you read their privacy policy for your peace of mind. Please be aware that Charles Fox Ltd have no control over the content and practises of external sites, and do not accept responsibility or liability for their respective privacy policies.

The definition of Charles Fox Jewellers Ltd Affiliates: Charles Fox Jewellers Ltd. Approved Partners.

Have questions about this privacy policy or personal information?

If you have any questions about this privacy policy or about your personal information, please email or write to us at the following address: Data Protection Officer, Charles Fox Jewellers Ltd, 21-22 The Arcade, Bournemouth, Dorset. BH1 2AH.

What we collect

All information we collect from you will be recorded, used and kept secure in accordance with the General Data Protection Regulation’s (GDPR) which takes effect in the EU on the 25th May 2018.

The information we collect includes:

• Contact information including email address.
• Demographic information such as postcode, preferences and interests.
• Marketing information to help improve future communications and targeting.
• Other information relevant to customer surveys and/or offers.
• Details relating to a specific order and its delivery.

We may share your personal information with Zing Cover, a trading name of Covertech Limited, for the purposes of marketing and administration of insurance products.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• To administer and provide products and services you request.
• Depending on where your information is collected, it will be passed onto Charles Fox Jewellers Ltd. Affiliates to help fulfil your query. This will be stated at the point of sharing information with Charles Fox Jewellers Ltd.
• Our Stockists are also Charles Fox Jewellers Ltd. Affiliates, however, no customer information collected via the digital platforms is passed onto them.
• We will use the information to communicate with you in the event that any products or services you have requested are unavailable;
  • for internal record keeping purposes.
  • to track your activity on our digital platforms.
  • to personalise and/ tailor any communications that we may send you. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email • address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to improve our products, services and user experience.

Google Analytics

This site uses Google Analytics to track user interactions with the site, allowing us to monitor and improve our website’s functionality, and display relevant advertising for users across ad platforms. In order to do this, anonymised user data is retained for a period of 26 months following a user’s last visit to, after which this data is deleted. This data includes:

• How you have reached our website and the internet protocol (IP) address you have used
• Your browser type, versions, and your operating system
• Your journey through our website, how long you stayed on a page, and other page interaction information

Facebook Advertising

We may also use Facebook’s ‘Custom Audience’ service from time to time. This service enables Charles Fox to display personalised adverts when you visit Facebook’s social media platforms. It works by matching your email address to your unique number that Facebook uses to identify you. We will only include you if you consented to receive marketing from us. If you change your mind at any time you can email us at or by updating your privacy settings on Facebook.

Disclosure of your information and data processing

In order to provide our products and services to you we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include:

• Payment processing organisations
• Delivery organisations
• Fraud prevention and screening
• Mailing houses
• Customer review platforms.

Your right to access and delete your personal data

You have the right to receive a copy of the personal information we have about you.

We will securely keep your information for a reasonable time, however you can request your data to be deleted from our records.

For both requests, you can write to us at the address provided above.

If you have requested for your data to be deleted and you have previously contacted us via our social media pages where comments are public, please delete any comments you wish to remove.

If you have subscribed to receive marketing communications, you can unsubscribe at any time by emailing or unsubscribing to any emails we send you.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• Whenever you are asked to fill in a form on the website, look for the boxes that you can click to indicate if you want to be contacted for direct marketing purposes.
• We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
• If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Actual cookies deployed

Below is a table of information which lists all cookies deployed and used on our website.

How to disable cookies

Most modern browsers allow you to control your cookie settings for all websites that you browse. You can disable cookie deployment completely by editing your browser settings, however in doing this you may be limiting the functionality that is displayed on our website. To learn how to disable cookies on your preferred browser we recommend reading this advice posted by Google.

If you are concerned about cookies tracking your movements on the Internet then you may be concerned about spyware. Spyware is the name given to a particular band of cookies that track personal information about you. There are many anti-spyware programs that you can use to prevent this from happening. Learn more about antispyware software here As mentioned earlier in this page you can also disable Google Analytics on all websites by downloading the Google Analytics Opt-out Browser Ad.


While navigating on the Rolex section of our website, you may interact with an embedded website from In such case, Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.

We value your privacy